About Meridian Polls
We make the African
voice countable.
Independent. Rigorous. Built in Nigeria, for Africa.
About Meridian Polls
Independent. Rigorous. Built in Nigeria, for Africa.
Who We Are
Meridian Polls is Nigeria's independent public opinion polling agency. Founded on the belief that democracy works better when citizens and leaders have access to accurate, unbiased data, we produce survey research that is methodologically sound, transparently reported, and built to withstand scrutiny.
We operate across all 36 states and the FCT, fielding nationally representative surveys on political approval, consumer sentiment, electoral intention, public policy, and media trust in Nigeria. Our work is cited by newsrooms, referenced by policymakers, and trusted by clients who need to understand what Nigerians actually think — not what they assume.
We are not aligned to any political party, government body, or commercial interest that might compromise the integrity of our findings. Every report we publish carries the full methodology — sample design, fieldwork dates, margin of error, and weighting notes — because we believe transparency is a form of accountability.
Truth has a number. We make sure it's precisely counted.
Standards & Ethics
These are not aspirational values. They are operational commitments we apply to every piece of research we publish.
We disclose who commissioned every poll. We never withhold a finding because it displeases a client. Our analytical conclusions belong to the data — not the brief.
Every published report includes sample size, fieldwork dates, weighting methodology, margin of error, and confidence interval. A number without context is a talking point, not a finding.
We do not overstate confidence. When results are within the margin of error, we say so. Acknowledging uncertainty is precision — not weakness.
We do not compromise sample design to reduce cost or hit a deadline. National surveys cover all 36 states and the FCT. Shortcuts in the field produce shortcuts in the truth.
We write for citizens, not committees. Technical detail belongs in the appendix. The summary should be readable by anyone who voted in the election being discussed.
We measure opinion. We do not shape it. Our language is neutral, our graphics are balanced, and our headlines describe what the data says — not what anyone hoped it would say.
How We Work
Five steps. No shortcuts. Every time.
Stratified random sampling weighted by state, age, gender, and urban/rural classification using 2023 NPC projections. Minimum 2,400 nationally representative respondents.
Questions designed to minimise leading language and order bias. All wording is tested in focus groups before fieldwork. Translated into English, Hausa, Yoruba, and Igbo.
Mixed-mode data collection across Nigeria — CATI (telephone interviewing), CAPI (face-to-face), and CAWI (online) — selected based on the geographic and demographic coverage requirements of each survey. All sessions recorded or supervised for quality assurance across all 36 states.
10% back-check rate on all completed interviews. Statistical validation for satisficing, straight-lining, and speeders. Data cleaned before analysis begins.
Weighted analysis, cross-tabulation by key demographics, and an independent review before publication. Full methodology appended to every report — always public.
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